The Alabama Crimson Tide wrapped up the 2024 college football season with a 9-4 record and a 5-3 mark in SEC play. While this was a letdown compared to Alabama’s usual standards, head coach Kalen DeBoer discovered a standout talent in freshman wide receiver Ryan Williams. Williams quickly became one of the most exciting players in the country, playing a pivotal role in Alabama’s offense alongside quarterback Jalen Milroe. After the season, Williams revealed that he had signed an exclusive NIL deal with Hollister, expanding his growing portfolio. The 17-year-old currently holds a $2.3 million NIL valuation, according to On3Sports. “we coolin,” Williams said in response to the post. Check out the original article to view embedded media. In addition to his deal with Hollister, Williams has secured NIL agreements with Uber Eats, Rising Tide Youth Football Camps, and EA Sports. His contract with Hollister is his latest since signing with Uber Eats on Oct. 29. Williams initially committed to Alabama as the No. 3 wide receiver and No. 4 overall player in the 2024 class, according to 247Sports. Hailing from Alabama, he reclassified from the 2025 class to 2024 after receiving significant attention from the Crimson Tide as a junior. In his freshman year at Alabama, Williams posted eight touchdowns, 865 yards, and 48 receptions.
Related: Alabama Makes Coaching Move After Disappointing Season Related: Average GPA of Texas Players Under Steve Sarkisian Turns Heads.
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