The league’s most valuable team, the Cowboys, owned by Jerry Jones, were valued at $10.32 billion, more than a billion dollars more than the previous estimate of $9.2 billion in February.
Jones, 81, has transformed “America’s Team” into a financial powerhouse after acquiring the business in 1989 for an estimated $140 million, or about $355 million in 2024.
In addition to being the team’s general manager, he oversaw its early success and helped build one of the most successful teams of the 1990s, which went on to win the Super Bowl in 1992, 1993, and 1995.
The Cowboys have only managed five postseason victories in the 28 years since they last raised the Lombardi Trophy, though, and have found it difficult to duplicate that magic in recent years.
Despite finishing as the second seed in the NFC and having MVP runner-up Dak Prescott on the roster, Dallas most recently lost to the Green Bay Packers in the Wild Card round of the 2023 postseason.
Despite Jones’ declaration that he and the team were “all in” on the 2024 season, the offseason was comparatively quiet.
According to Sportico, the Cowboys are still very popular and will make an anticipated $1.2 billion in 2023, which is 50% more than the Los Angeles Rams, the NFL’s second-ranked team.
The Rams, who are worth $7.79 billion, moved up to second place, surpassing the New York Giants, although they are not as good as Dallas.
Despite on-field setbacks and Bill Belichick’s departure, the New England Patriots are still ranked fourth on the list at $7.31 billion, while the San Francisco 49ers complete the top five at $6.86 billion.
The Tampa Bay Buccaneers are the largest risers from the previous year’s rankings, jumping 12 spots to No. 16 with a 33% gain in value of $5.5 billion. The Los Angeles Chargers, who fell four spots to 22nd, are the greatest losers.
The NFL is the most profitable sport in the world in terms of club value, with an average franchise valued at $5.93 billion, up 15.4% over the previous year, according to Sportico’s data.
Only 15 non-NFL teams on Sportico’s February ranking of the top 100 most expensive sports teams had a worth higher than the Cincinnati Bengals’ most recent assessment, making them the league’s least valuable team at $4.71 billion.
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